Interview with a councillor
www.bournemouthcreatives.co.uk
These are just a few of the arts groups that are already in the locality. I’ve been involved with all of these over the past years, so a few phone calls and an interview with Poole Councillor Mark Howell, who is passionate about the arts, has given the group not only a great interview, but some brilliant background information on the arts scene locally.
There is definitely a need for our growing concept. There are lots of disparate groups and loads of talent. I think that this project can go national!
Now the challenge is to get the media channels flowing.
From the Iphone
I love it when technology works. I like gadgets if they make life easier, add too and enhance. This is my view of Transmedia too. It has to have a benefit. That benefit has to earn its keep, be a link on a chain. It’s kinda like a cocktail, the mix either works or it doesn’t – chemistry.
Now to check the Art Circles QR code.
Our Art Circles QR code
QR codes: the latest in treasure hunting
Lights, camera and action. Well we’ve got a website that’s great, we’ve got audio, we’ve got social media and we’ve got QR codes which are all the rage. Our 30+ demographic like their mobile phones and smartphones seem to be making the world go around.
We’re going to bring our arts content to life by QR code interactivity. If it’s good enough for CSI, then it’s good enough for Arts Circles. We’re going to be putting art on the map! Simples.
how-qr-codes-can-grow-your-business
Storyselling
I like playing with words, so I think that Art Circles is the name for our concept. The content is still taking the lead and as a communicator this is frustrating, but I will keep the ideas flowing.
When all is said and done any communication is about knowing your audience. Art Circles is about cultural integration. In fact as an artist I can see that there is a lack of communication in this area. It has been part of the public service remit, but it can seem so niche and maybe even high-brow. If the content is going to be delivered in a successful transmedia format then it has to do more than current models.
Pertti citing from BRU (The Broadcasting Research Unit 1985) writes; “Public service broadcasters ‘should recognize their special relationship to the sense of national identity and community’. The author continues that “it ranks the duty of providing ‘a reference point for all members of the public and a factor of social cohesion and integration of all individuals, groups and communities'”. (Pertti, p.199)
This is a challenge for our project. We are going to have to go beyond what has been done in the past, from storytelling to storyselling.
An art critic is born!
It’s fun giving birth to a character. Script written and my fellow radio producer is game to get going on the production. Actor sourced and he loves the script. Brilliant.
Spent time in the recording studio this evening and it was creative chemistry. The actor brought suitable attire and we watched as Anthony Richmond-Turner stepped off the page and into our ears. I love this kind of collaboration. All the skills coming together to make the whole. I’ll upload the results once they’ve been through the editing and production machine.
An art critic and podcast is born
Mene, Mene, Tekel u-Pharsin
The writing is on the wall. No matter what the message there is a perfect way to get it to an audience. Transmedia means that you really need to know your audience and know your media methods to have the greatest impact from your message or story. Thinking up creative ways of expressing messages has never had so many possibilities.
Apparently the answers lie within
OK so everything is changing. After a chat with Matt Desmier, the Head of Partnership Development at South West Screen, he put me on to a little book to help in the quest for understanding Transmedia. Thing is that the book is frightfully modern and available as a PDF for free ohmygodwhathappened.com
So now all I have to do is some more reading, but not via an Ebury or an Ibook, but a PDF book, circulating using Twitter. This must surely tick a Transmedia box or three.
Would like to meet? Fancy a tweet-up?
Socialising or campaigning the tweet’s your oyster.
http://www.guardian.co.uk/leeds/2011/mar/07/bramley-baths-cuts-leeds-tweet-up
A voice for opinions
Having worked in Community Radio for 6 years, I’m so aware that audience engagement can be fleeting. Unless you grab their attention, then they’re on to the next thing.
Beautiful art and creativity is great, but there is a reason that most people don’t engage with it: They think that it’s not for them.
I did a week on newdesk at the Bournemouth Echo some years ago and know that even in daily papers information has to find a level at which people want to engage with it. So, I’m off to create a character who will bridge the gap between the high brow and the everyday. Someone that people will instantly love to hate. Someone that can make the content of the project appertising. Someone that will start to give shape and form to concept.
This is going to be fun 🙂 This is writing. This is creative.
Not all of the group is convinced, but I have a dream and some inspiration!
‘Sofalising’ the new Socialising?
Today’s media thought is brought to you courtesy of Opinium research who reveal that:
- More than a quarter (26%) of people spend more time communicating with friends online than in person
- One in 10 (11%) adults is more likely to stay in at the weekend and catch up with friends online than go out to meet them in person
- People use 11 different methods of communication with friends and family each day, including the likes of SMS, Twitter, Facebook and instant messaging.
See what the Daily Mail had to say about the phenomena: