The media consumer/user relationship

So are roles being reversed? Or are media channels and media empires, just trying to become our ‘friends’, in order to steal our lunch money when we’re not looking? If the consumer now believes that he is media savvy, then surely he is safe.

It appears that the media is like seams of gold and the media moguls are prospectors running from seam to seam, trying to get ahead of the competition and then moving on to the next hot spot, trying to get ahead of the competition, deftly moving so that the consumer/user is just a small step behind.

So maybe this competitive edge is all it needs to become the next media empire. Quick thinking, quick reactions and a nose for trends. Sounds a bit like the horse races again 🙂 And what’s all this about a new breed of consumer/producer a ‘prosumer’?

So maybe change is just an illusion?